Tag: IDEO

All the articles with the tag "IDEO".

• ShopWell: The Next Generation of Food Consumption.

  3 Nov, 2010

  IDEO spinoff ShopWell’s traffic-light grocery guidance—and how it aligns picky shoppers with R&D-hungry food makers.

• BP's "Living Lab".

  27 Mar, 2009

  How BP’s Helios House works as a real-world Living Lab for greener retail fueling and what designers can borrow from that playbook.